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This publication is a practical guide to all things digital in agriculture. Reading this publication will help producers—large and small—to navigate through the complicated world of technology and connectivity in agriculture and better understand the language, devices, use cases, installation techniques, communications, and so much more. It gives practical tips around what suppliers of products can and should provide, as well as discussing the build-your-own applications.
This book is in two parts:
Part A: Agtech unpacked is an introduction to terms used and procedures followed when setting up digital technology on farms. Part A written by Darren Price, Price Rural Management and Scott McKinnon, Agnexus.
Part B: Case studies showcases the information in Part A where it has been applied and proven successful to three pilot farms. The three farms are in the Farms of the Future webinar series produced by the NSW Department of Primary Industries and Regional Development. Part B written by Jennifer Laffan and Scott McKinnon
This book is an informative and practical guide that is easy to understand and removes any hesitation or concern with implementing digital technology solutions in your farming industry or business.
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Darren Price is not only a farmer with many years of experience, he is also the company director and lead consultant at Price Rural Management (PRM), which provides agribusiness and Agtech consultancy services to producers and the wider agricultural industry.
Darren’s 38 years of hands-on experience includes management of large mixed-grazing enterprises in New South Wales and the Northern Territory.
His interest in agricultural technology led to him teaming up with Meat & Livestock Australia (MLA) to deploy and test a range of connectivity and Agtech technologies to gain deep, practical insight into the benefits these technologies can bring to farming businesses. The author evaluated the available tech for effectiveness, reliability and return on investment.
He continues to work with Rural Research and Development Corporations (RDCs) and Research and Development (R&D) companies and providers of Agtech in Australia, North America, New Zealand and Asia. He has a wide range of experiences and learnings. This experience has given him a high level of understanding of the needs of farmers and Agtech developers both locally and internationally.
Scott McKinnon is an independent consultant supporting Agtech businesses and focused on agricultural education and capability development programs. He has implemented and evaluated several Agtech solutions on his own livestock property.
Scott has over 30 years of sales and marketing experience in commercial agribusiness, with a focus on technology applications. He has worked extensively in Australia, Asia Pacific and globally, based in Switzerland. Scott specialised in commercial business process and best practice and has led several innovative projects evaluating technology and agronomic modelling applications on farms.
For over 10 years he has focused solely on the Agtech sector. He has held senior management roles for local and international scale-ups and commercial businesses. He was Program Leader for the initial design and implementation of the Farms of the Future program with the NSW Department of Primary Industries working with industry, government, software and IoT (Internet of Things) Agtech companies operating across Australia.
