New Product Development: Successful Innovation in the Marketplace

Market Evolution in Developing Countries: The Unfolding of the Indian Market

Cross-National Consumer Psychographics

Marketing in Central and Eastern Europe

The Eight Core Values of the Japanese Businessman: Toward an Understanding of Japanese Management

Export-Import Theory, Practices, and Procedures

Implementation of Total Quality Management: A Comprehensive Training Program

Handbook of Cross-Cultural Marketing

Euromarketing and the Future

Utilizing New Information Technology in Teaching of International Business: A Guide for Instructors

Global Business: Asia-Pacific Dimensions

The Eight Core Values of the Japanese Businessman: Toward an Understanding of Japanese Management

Globalization and East Asia: Opportunities and Challenges

Guanxi: Relationship Marketing in a Chinese Context

Handbook of Cross-Cultural Marketing

Digital Technology in Teaching International Business

Implementation of Total Quality Management: A Comprehensive Training Program

The Global Enterprise: Entrepreneurship and Value Creation

Successfully Doing Business/Marketing In Eastern Europe