Go-Givers Sell More
Bob Burg · John Mann
Feb 2010 · Ascent Audio · Narrated by Bob Burg and John Mann
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12 reviews
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Audiobook
3 hr 47 min
Unabridged
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Applying the lessons of the bestselling parable The Go-Giver to real-world situations
The Go-Giver took the business world by storm with its message that giving is the most fulfilling and most effective path to success. It has inspired more than 125,000 readers—but some have wondered how the story's lessons stand up to the tough challenges of everyday, real-world business.
Now Bob Burg and John David Mann answer that question in Go-Givers Sell More, a practical guide that makes giving the cornerstone of a powerful and effective approach to selling. Most of us think of sales as convincing potential customers to believe or do something they don't really want to. But that cutthroat mentality makes the process much harder than it has to be—especially in an economic downturn, when customers are more suspicious and defensive.
It's far more productive (and satisfying) when salespeople think like Go-Givers and focus exclusively on creating value for the customer. Cultivate a trusting relationship and provide outstanding service, say the authors, and great results will follow automatically. Illustrating their points with a wide range of real-life examples, Burg and Mann offer tips and strategies that anyone in sales can start applying right away.
Visit www.GoGiversSellMore.com
The Go-Giver took the business world by storm with its message that giving is the most fulfilling and most effective path to success. It has inspired more than 125,000 readers—but some have wondered how the story's lessons stand up to the tough challenges of everyday, real-world business.
Now Bob Burg and John David Mann answer that question in Go-Givers Sell More, a practical guide that makes giving the cornerstone of a powerful and effective approach to selling. Most of us think of sales as convincing potential customers to believe or do something they don't really want to. But that cutthroat mentality makes the process much harder than it has to be—especially in an economic downturn, when customers are more suspicious and defensive.
It's far more productive (and satisfying) when salespeople think like Go-Givers and focus exclusively on creating value for the customer. Cultivate a trusting relationship and provide outstanding service, say the authors, and great results will follow automatically. Illustrating their points with a wide range of real-life examples, Burg and Mann offer tips and strategies that anyone in sales can start applying right away.
Visit www.GoGiversSellMore.com
Applying the lessons of the bestselling parable The Go-Giver to real-world situations
The Go-Giver took the business world by storm with its message that giving is the most fulfilling and most effective path to success. It has inspired more than 125,000 readers—but some have wondered how the sto...
Discover more
Ratings and reviews
12 reviews
big jerm86
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November 27, 2019
Had some very good points but didn't keep my attention like the 1st book
Sandra Kulas
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March 3, 2019
I love this book so much.
Anil Das
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June 12, 2021
AÀA BOSS NETWORK
About the author
Bob Burg is a highly sought-after conference speaker who regularly speaks to public audiences, corporations, and associations, including international Fortune 500 companies. A former top sales professional, he is the author of several books, including Endless Referrals, Adversaries into Allies, and The Art of Persuasion.
Bob Burg is a highly sought-after conference speaker who regularly speaks to public audiences, corporations, and associations, including international Fortune 500 companies. A former top sales professional, he is the author of several books, including Endless Referrals, Adversaries into Allies, a...
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