Chasing Cool: Standing Out in Today's Cluttered Marketplace
Noah Kerner · Gene Pressman
May 2007 · Tantor Media Inc · Narrated by Johnny Heller
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5 hr 12 min
Unabridged
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About this audiobook
The former creative director and co-CEO of Barneys joins forces with a celebrated twenty-eight-year-old marketing maverick to teach readers how to break through the clutter and achieve a relevant point of difference in this entertaining and imminently readable book.
Cool isn't just a state of mind, a celebrity fad, or an American obsession—it's a business. Combining Gene Pressman's revolutionary creative vision with Noah Kerner's marketing expertise, Chasing Cool digs beneath the surface and reveals how emphasizing long-lasting relevance trumps a fleeting preoccupation with what's hot and what's not.
Although other books have zeroed in on a single aspect of the cool factor, Chasing Cool expands the playing field by including interviews with business icons, in-depth research, and personal anecdotes. This stunning reference includes interviews with more than seventy of today's most respected luminaries, from Tom Ford and Russell Simmons to Richard Meier and Bonnie Fuller. In a multidimensional, entertaining, and imminently readable book that redefines how to appeal to today's savvy consumer, Pressman and Kerner explore the lessons to be learned by America's shortsighted search for the ever-popular concept of cool.
Cool isn't just a state of mind, a celebrity fad, or an American obsession—it's a business. Combining Gene Pressman's revolutionary creative vision with Noah Kerner's marketing expertise, Chasing Cool digs beneath the surface and reveals how emphasizing long-lasting relevance trumps a fleeting preoccupation with what's hot and what's not.
Although other books have zeroed in on a single aspect of the cool factor, Chasing Cool expands the playing field by including interviews with business icons, in-depth research, and personal anecdotes. This stunning reference includes interviews with more than seventy of today's most respected luminaries, from Tom Ford and Russell Simmons to Richard Meier and Bonnie Fuller. In a multidimensional, entertaining, and imminently readable book that redefines how to appeal to today's savvy consumer, Pressman and Kerner explore the lessons to be learned by America's shortsighted search for the ever-popular concept of cool.
The former creative director and co-CEO of Barneys joins forces with a celebrated twenty-eight-year-old marketing maverick to teach readers how to break through the clutter and achieve a relevant point of difference in this entertaining and imminently readable book.
Cool isn't just a state of ...
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About the author
Noah Kerner is the president of Noise, a marketing firm featured on 60 Minutes.
Gene Pressman is the founder of Gene Pressman LLC, a creative consulting firm serving corporations and personalities with brand development.
Johnny Heller has earned multiple Earphones Awards from AudioFile magazine, including one for Closing Time by Joe Queenan, and has earned two Audie Awards and many more nominations. Named one of the Top Fifty Narrators of the Twentieth Century by AudioFile, he has recorded over five hundred titles.
Noah Kerner is the president of Noise, a marketing firm featured on 60 Minutes.
Gene Pressman is the founder of Gene Pressman LLC, a creative consulting firm serving corporations and personalities with brand development.
Johnny Heller has earned multiple Earphones Awards from AudioFile magazine, ...
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