The Economics of Higher Purpose: Eight Counterintuitive Steps for Creating a Purpose-Driven Organization

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· Gildan Media · Narrated by Wayne Shepherd
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6 hr 28 min
Unabridged
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About this audiobook

Two distinguished scholars offer eight steps to help organizations discover and embrace an authentic higher purpose-something that will dramatically improve every aspect of any enterprise, including the bottom line.

Managers are taught that employees are self-interested and work resistant, so they create systems of control to combat these expectations. The result? These gloomy assumptions become self-fulfilling prophecies, workforces tend to underperform and resist control, and managers undermine their own effectiveness in a vicious cycle.

But when an authentic higher purpose permeates business strategy and decision-making, the cycle is broken. Employers and employees fully engage, become proactive contributors to purpose, and exceed expectations. Long-term economic benefits follow.

Robert E. Quinn and Anjan J. Thakor offer a new logic that builds on the assumptions of economics and opens a new path to clearly identifying an organization's higher purpose and integrating it with the organization's strategy. They offer a practical and counterintuitive eight-step approach to articulating higher purpose and show how to weave it into the fabric of the organization.
Two distinguished scholars offer eight steps to help organizations discover and embrace an authentic higher purpose-something that will dramatically improve every aspect of any enterprise, including the bottom line. Managers are taught that employees are self-interested and work resistant, so th...

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About the author

Robert E. Quinn (Ann Arbor, MI) is a professor at the University of Michigan and an expert on organizational behavior and human resource management issues. His books include Beyond Rational Management, Becoming a Master Manager, and Deep Change.
Robert E. Quinn (Ann Arbor, MI) is a professor at the University of Michigan and an expert on organizational behavior and human resource management issues. His books include Beyond Rational Management, Becoming a Master Manager, and Deep Change.

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Narrated by Wayne Shepherd