Algorithm Audit: How to Fix Your Social Media So People Actually Buy

You picked up this book because something about your social media presence is not working the way you want it to. The advice is contradictory: post more, post less, use Reels, ditch Reels. The results are inconsistent. The only thing you know for certain is that the platform seems to be working against your interests as a business owner. This book replaces generic advice with a diagnostic process that produces recommendations specific to your account.

The Algorithm Audit is built on the recognition that most businesses are operating with incomplete information. The platforms show you metrics that make you feel good, but they hide the metrics that would tell you why your content is not performing better. This framework bridges that gap by teaching you to see beyond vanity metrics and to measure the factors that actually determine your algorithmic distribution.

Inside, you'll discover:

• How algorithms actually think and why your reach disappeared

• The five-pillar audit framework covering content, engagement, distribution, conversion, and competition

• How to catalog your content and identify patterns that your analytics never show

• The metrics that matter for engagement quality, not just volume

• Distribution channel analysis to see where your reach actually comes from

• How to build your Algorithm Health Score and track improvement

• Platform-specific prescriptions for Instagram, TikTok, LinkedIn, and Facebook

The Algorithm Audit will not make the algorithm your best friend. It will give you the tools to understand it, measure your performance against its requirements, and work with it systematically to achieve the business results that matter. The only question is whether you are ready to stop guessing and start diagnosing.