Resurgent: How established organizations can fight back and thrive in an age of digital transformation
Julian Birkinshaw · John Fallon
Sep 2025 · Bloomsbury GB Audio · Narrated by Mark Elstob
headphones
Audiobook
8 hr 20 min
Unabridged
family_home
Eligible
info
Want a free 14 min sample? Listen anytime, even offline.
Add
About this audiobook
Bloomsbury presents Resurgent: How established organizations can fight back and thrive in an age of digital transformation by Julian Birkinshaw and John Fallon, with Adam Bouzelmate, read by Mark Elstob
A practical handbook examining how established businesses can use their unique advantages to fight back and win in a digital arena too often dominated by tech start-ups, disruptors and unicorns.
The big tech companies (Alphabet, Amazon, Apple, Meta, Microsoft) have had an enormous impact on our everyday lives. A new wave of start-ups in the tech sector has dominated the press and swallowed up huge amounts of investment. But what about those established companies in the traditional parts of the world’s economies, from energy, industrial and consumer goods to travel and health? They rarely got a mention. Everyone was talking about the disrupters – the start-ups and the entrepreneurs – and not about the incumbents. This book is a call for a reality check.
For at the core of our established companies are capabilities and qualities that remain highly relevant in the digital age. They are often market leaders for very good reasons – they know their customers and markets well, and they have great product, sales and marketing expertise. They are operationally savvy and financially strong, with deep insights into areas of expertise that no one else has, giving them a unique advantage.
John Fallon and Julian Birkinshaw have come to a clear conclusion: incumbents are not going quietly into that dark night. Organizations will need to jettison their analogue baggage and infrastructure and embrace digital transformation. They will survive and they will prosper. And this shows how they are doing it.
A practical handbook examining how established businesses can use their unique advantages to fight back and win in a digital arena too often dominated by tech start-ups, disruptors and unicorns.
The big tech companies (Alphabet, Amazon, Apple, Meta, Microsoft) have had an enormous impact on our everyday lives. A new wave of start-ups in the tech sector has dominated the press and swallowed up huge amounts of investment. But what about those established companies in the traditional parts of the world’s economies, from energy, industrial and consumer goods to travel and health? They rarely got a mention. Everyone was talking about the disrupters – the start-ups and the entrepreneurs – and not about the incumbents. This book is a call for a reality check.
For at the core of our established companies are capabilities and qualities that remain highly relevant in the digital age. They are often market leaders for very good reasons – they know their customers and markets well, and they have great product, sales and marketing expertise. They are operationally savvy and financially strong, with deep insights into areas of expertise that no one else has, giving them a unique advantage.
John Fallon and Julian Birkinshaw have come to a clear conclusion: incumbents are not going quietly into that dark night. Organizations will need to jettison their analogue baggage and infrastructure and embrace digital transformation. They will survive and they will prosper. And this shows how they are doing it.
Bloomsbury presents Resurgent: How established organizations can fight back and thrive in an age of digital transformation by Julian Birkinshaw and John Fallon, with Adam Bouzelmate, read by Mark Elstob
A practical handbook examining how established businesses can use their unique advantages to ...
Discover more
About the author
Julian Birkinshaw is the Dean of the Ivey Business School and was previously at the London Business School. He is a recognized thought-leader on the impact of digital technology on company strategy. He is the author of 15 books.
John Fallon served as CEO of Pearson PLC for eight years. He is now Professor of Practice at Northeastern University, an executive fellow at London Business School, and works with a range of public and private organizations on education technology and digital transformation.
John Fallon served as CEO of Pearson PLC for eight years. He is now Professor of Practice at Northeastern University, an executive fellow at London Business School, and works with a range of public and private organizations on education technology and digital transformation.
Julian Birkinshaw is the Dean of the Ivey Business School and was previously at the London Business School. He is a recognized thought-leader on the impact of digital technology on company strategy. He is the author of 15 books.
John Fallon served as CEO of Pearson PLC for eight years. He is now...
Rate this audiobook
Tell us what you think.
Listening information
Smartphones and tablets
Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.
Laptops and computers
You can read books purchased on Google Play using your computer's web browser.
