Secret Sauce: How to Pack Your Messages with Persuasive Punch
Harry Mills
Feb 2017 · Brilliance Audio · Narrated by Tom Parks
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Audiobook
2 hr 14 min
Unabridged
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Eligible
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About this audiobook
When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy.
It comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, "Secret Sauce" provides:
- Clear examples of what works and what doesn't
- Fascinating insights from behavioral and neurological research
- Powerful lessons from successful and failed campaigns
When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows yo...
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About the author
Harry Mills (Lower Hutt, New Zealand) is the author of 17 books on sales, negotiation, and influence, including the bestselling The Seven Step Master Plan. He is also an active consultant whose international clients include IBM, Coopers & Lybrand, Toyota, Unilever, and BMW.
Harry Mills (Lower Hutt, New Zealand) is the author of 17 books on sales, negotiation, and influence, including the bestselling The Seven Step Master Plan. He is also an active consultant whose international clients include IBM, Coopers & Lybrand, Toyota, Unilever, and BMW.
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