AI as the Experience Orchestrator – From Chatbots to Strategic Guest Journey Management
Target Reader: CEO, VP Strategy, Regional Operations Lead
Core Focus: Agentic AI as the new operating system for hospitality – moving from reactive, rule‑based chatbots to proactive, multi‑agent orchestration across the entire guest journey.
Key Topics:
Why 80% of hotels risk zero market share from AI by 2028
The six pillars of AI orchestration (adapted from the Guest Experience Design Framework)
Multi‑agent systems and the Model Context Protocol (MCP)
The “Harvest to Invest” financial flywheel
2026 market data: $49.9 billion AI in hospitality market
Distinguishing Features:
First comprehensive hospitality framework for agentic AI
Real‑world case studies (THE FLAG Trace Agent, Operto ONE, Mews $300M funding)
12‑month implementation roadmap with KPIs
Julliet Muchunu is a multi‑certified Event & Project Operations Manager and the founder of JME Publishing, home of the Global Hospitality Series and the JME Precision Method Series. With a background spanning hospitality, cultural intelligence, government administration, and multi‑sector event operations, she designs systems that bring clarity, structure, and emotional neutrality to high‑pressure environments.
Multilingual and globally oriented, she writes frameworks and books that help teams lead with calm authority and modern operational intelligence.