Competition Demystified: A Radically Simplified Approach to Business Strategy
Bruce C. Greenwald · Judd Kahn
Nov 2018 · Tantor Media Inc · Narrated by Timothy Andrés Pabon
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14 hr 22 min
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About this audiobook
Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.
Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?
Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?
Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an e...
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About the author
Bruce Greenwald is the Robert Heilbrun Professor of Economics at Columbia University Business School, where his class on strategy draws standing-room-only crowds.
Judd Kahn has taught history, served in city government,and worked as a securities analyst, a CFO, and a management consultant. He has a PhD in history from the University of California, Berkeley.
Timothy Andres Pabon is an actor and Spanish and English voice-over artist/audiobook narrator from Washington D.C. He has recorded over 140 books, one of which was nominated for a 2015 Society of Voice Arts and Sciences Award and another which received an AudioFile Earphones Award as part of an ensemble cast in 2014.
Bruce Greenwald is the Robert Heilbrun Professor of Economics at Columbia University Business School, where his class on strategy draws standing-room-only crowds.
Judd Kahn has taught history, served in city government,and worked as a securities analyst, a CFO, and a management consultant. He has...
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