Why is Change So Hard?: Understanding the Science of Change

Change is a constant in life and business, but it’s not always easy to navigate. Whether you’re looking to improve your personal habits or manage change within your organization, understanding the science behind behavior change can be a game-changer. This course will teach you how to use behavioral science to manage change and achieve lasting transformation.

What can science tell us about why people resist change or what you can do to help your staff adjust? This audiobook discusses how to utilize behavioral psychology techniques to help overcome resistance to change in yourself and in others. Before we can embrace change, we first have to unlearn our old ways of doing things.

In this audiobook, author Jennifer Hancock is going to discuss why we all find it so hard to change and why it’s particularly difficult to create culture shifts within an organization. She takes an operant conditioning approach to the problem, which basically means she takes a behavioral psychology approach.

1. Understand the science of behavior change: Students will be able to explain the psychological principles that underlie behavior change and how they apply in personal and business contexts.
2. Identify barriers to change: Students will be able to recognize the cognitive and emotional barriers that prevent change and develop strategies to overcome them.
3. Develop effective change management strategies: Students will be able to create a culture of change that fosters innovation and enables individuals and teams to thrive, and develop strategies for maximizing change adoption.
4. Apply behavior change principles to personal and professional goals: Students will be able to unlearn old behaviors and train up new ones to achieve their personal and professional goals,and measure the success of their change efforts.