Amplify: How to Use the Power of Connection to Engage, Take Action, and Build a Better World
Adam Met, PhD
Jun 2025 · Penguin Random House Audio · Narrated by Adam Met, PhD, Maxwell Frost, Jordan Cohen, Christiana Figueres, Steve Greenberg, David Hogg, Clyde Lawrence, Enongo Lumumba-Kasongo, Ryan Met, Jack Met, Efren Olivares, Chi Ossé, and Andrew Yang
headphones
Audiobook
7 hr 18 min
Unabridged
family_home
Eligible
info
Want a free 10 min sample? Listen anytime, even offline.
Add
About this audiobook
A blueprint for boosting your activism and building support for the causes you care about, featuring fan-building tactics from the music industry and the voices of today’s most passionate change-makers
“This book shines a light on a wealth of new strategies to help reach people in ways that are both authentic and resonant.”—John Kerry
From stadium acts to indie singer-songwriters, musicians have pioneered ways of sparking passion, building awareness, and catalyzing engagement. Now imagine if social movements—from the fight to protect the planet to campaigns promoting global health or LGBTQIA+ rights—had the same fervent support as your favorite artists.
Adam Met, climate advocate, educator, and member of the multiplatinum band AJR, gained firsthand experience growing an audience from the ground up as the band progressed from playing in living rooms to selling out arenas. With award-winning journalist Heather Landy, Met shows how to apply fan-building strategies to social movements in exciting, inventive ways. Amplify is a playbook for developing passionate supporters (i.e., fans) utilizing the art and science of engagement, collaboration, and authentic connection, with tactics that will inspire people to carry your message to the world and spur others to act.
This movement-building manifesto includes cutting-edge research and strategies from today’s most effective organizers, engagers, and thinkers, including extensive interviews with
• Adam Grant (Wharton professor)
• Christiana Figueres (Paris Climate Agreement architect)
• Andrew Yang (former U.S. presidential candidate)
• David Hogg (March for Our Lives co-founder)
• Chi Ossé (youngest-ever NYC council member)
• Sue Doster (NYC Pride co-chair)
• Glenn Beck (conservative commentator)
• Jim Gaffigan (comedian)
• Bill Nye (scientist and entertainer)
• Ben Folds (musician)
• Jamie Drummond (ONE Campaign co-founder)
• Enongo Lumumba-Kasongo (hip-hop scholar)
• Wendy Laister (Duran Duran manager)
• Clyde Lawrence and Jordan Cohen (of the band Lawrence)
• MAX (musician)
• Sam Hollander (songwriter)
• Astro Teller (co-founder of Alphabet’s X division)
Read by the author and featuring appearances by Maxwell Frost, David Hogg, Andrew Yang, Jack Met, Ryan Met, Ben Folds, Mark Barden, Jordan Cohen, Christiana Figueres, Steve Greenberg, Nicole Hockley, Sam Hollander, Clyde Lawrence, Enongo Lumumba-Kasongo, Efren Olivares, Chi Ossé, and Mel Spiegel; with additional narration by Hollis McCarthy, Sean Kenin Elias-Reyes, Sean Patrick Hopkins, Dominique Salvacion, and Oliver Wyman
“This book shines a light on a wealth of new strategies to help reach people in ways that are both authentic and resonant.”—John Kerry
From stadium acts to indie singer-songwriters, musicians have pioneered ways of sparking passion, building awareness, and catalyzing engagement. Now imagine if social movements—from the fight to protect the planet to campaigns promoting global health or LGBTQIA+ rights—had the same fervent support as your favorite artists.
Adam Met, climate advocate, educator, and member of the multiplatinum band AJR, gained firsthand experience growing an audience from the ground up as the band progressed from playing in living rooms to selling out arenas. With award-winning journalist Heather Landy, Met shows how to apply fan-building strategies to social movements in exciting, inventive ways. Amplify is a playbook for developing passionate supporters (i.e., fans) utilizing the art and science of engagement, collaboration, and authentic connection, with tactics that will inspire people to carry your message to the world and spur others to act.
This movement-building manifesto includes cutting-edge research and strategies from today’s most effective organizers, engagers, and thinkers, including extensive interviews with
• Adam Grant (Wharton professor)
• Christiana Figueres (Paris Climate Agreement architect)
• Andrew Yang (former U.S. presidential candidate)
• David Hogg (March for Our Lives co-founder)
• Chi Ossé (youngest-ever NYC council member)
• Sue Doster (NYC Pride co-chair)
• Glenn Beck (conservative commentator)
• Jim Gaffigan (comedian)
• Bill Nye (scientist and entertainer)
• Ben Folds (musician)
• Jamie Drummond (ONE Campaign co-founder)
• Enongo Lumumba-Kasongo (hip-hop scholar)
• Wendy Laister (Duran Duran manager)
• Clyde Lawrence and Jordan Cohen (of the band Lawrence)
• MAX (musician)
• Sam Hollander (songwriter)
• Astro Teller (co-founder of Alphabet’s X division)
Read by the author and featuring appearances by Maxwell Frost, David Hogg, Andrew Yang, Jack Met, Ryan Met, Ben Folds, Mark Barden, Jordan Cohen, Christiana Figueres, Steve Greenberg, Nicole Hockley, Sam Hollander, Clyde Lawrence, Enongo Lumumba-Kasongo, Efren Olivares, Chi Ossé, and Mel Spiegel; with additional narration by Hollis McCarthy, Sean Kenin Elias-Reyes, Sean Patrick Hopkins, Dominique Salvacion, and Oliver Wyman
A blueprint for boosting your activism and building support for the causes you care about, featuring fan-building tactics from the music industry and the voices of today’s most passionate change-makers
“This book shines a light on a wealth of new strategies to help reach people in ways that are ...
Discover more
About the author
Adam Met, PhD, seamlessly transitions between his roles as a musician, educator, and advocate. As the bassist in the multi-Platinum band AJR, he has played for millions of fans worldwide. He is the co-founder of the climate research and advocacy nonprofit Planet Reimagined and teaches about climate campaigning and policy at Columbia University.
Heather Landy is a senior editor at Bloomberg News and a former executive editor of Quartz. Her reporting has also appeared in publications including The Washington Post, The New York Times, and The Fort Worth Star-Telegram, where she earned a Gerald Loeb Award for beat reporting.
Heather Landy is a senior editor at Bloomberg News and a former executive editor of Quartz. Her reporting has also appeared in publications including The Washington Post, The New York Times, and The Fort Worth Star-Telegram, where she earned a Gerald Loeb Award for beat reporting.
Adam Met, PhD, seamlessly transitions between his roles as a musician, educator, and advocate. As the bassist in the multi-Platinum band AJR, he has played for millions of fans worldwide. He is the co-founder of the climate research and advocacy nonprofit Planet Reimagined and teaches about clima...
Rate this audiobook
Tell us what you think.
Listening information
Smartphones and tablets
Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.
Laptops and computers
You can read books purchased on Google Play using your computer's web browser.
