One Click: Jeff Bezos and the Rise of Amazon.com
About this audiobook
An insightful look at how Amazon really works and how its founder and CEO makes it happen
Amazon’s business model is deceptively simple: make online shopping so easy and convenient that customers won’t think twice. It can almost be summed up by the button on every page: Buy now with one click. Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose business strategy and unique combination of character traits have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling and continues to discover new marketing opportunities, from groceries to auto parts. He’s a calculating machine, energetic, passionate, highly aggressive, and out to radically transform retail. Through numerous interviews with Amazon employees, competitors, and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions, and how he makes decisions. Anyone in business can learn a lot from the example of Amazon’s ongoing evolution.
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About the author
Richard L. Brandt is an award-winning journalist who has been writing about Silicon Valley for more than two decades. He is well known throughout the technology community as a former correspondent for BusinessWeek, where he won a National Magazine Award. He lives in San Francisco.
Neil Shah is an Audie-nominated and multi AudioFile Earphones Award–winning narrator who has recorded over 250 audiobooks spanning across almost every genre, as well as numerous long-form journalism articles. AudioFile magazine has commended him for “an absolutely mesmerizing listening experience” and as “an outstanding narrator who adds a healthy dose of personality to each of the characters.” As a classically trained actor, he has appeared off Broadway and on regional stages, as well as in film and television. He records from his home studio in Oregon’s beautiful Wine Country.
