Sway: The Irresistible Pull of Irrational Behavior
Ori Brafman
Jun 2008 · Highbridge Audio · Narrated by John Apicella
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4 hr 52 min
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About this audiobook
Like the bestsellers Blink and Freakonomics, this lively narrative is a fresh view of the world, explaining the previously inexplicable and revealing hidden influences on human decision-making.
A Harvard Business School student pays over $200 for a $20 bill. Washington, DC, commuters ignore a free subway concert by a violin prodigy. A veteran airline pilot attempts to take off without control tower clearance and collides with another plane on the runway. Why do we do the wildly irrational things we sometimes do?
Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, brothers Ori and Rom Brafman reveal the dynamic forces that act on us repeatedly over time, affecting nearly every aspect of our personal and business lives. They show how we are sabotaged by loss aversion (going to great lengths to avoid perceived losses), the diagnosis bias (ignoring evidence that contradicts our initial take on a person or situation), and commitment (even when a plan isn't working, we are reluctant to change course).
Weaving together colorful stories—about dot-com millionaires, game show audiences, NBA coaches, and the US Supreme Court—Sway tours the flip side of reason and points us toward a more rational life.
A Harvard Business School student pays over $200 for a $20 bill. Washington, DC, commuters ignore a free subway concert by a violin prodigy. A veteran airline pilot attempts to take off without control tower clearance and collides with another plane on the runway. Why do we do the wildly irrational things we sometimes do?
Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, brothers Ori and Rom Brafman reveal the dynamic forces that act on us repeatedly over time, affecting nearly every aspect of our personal and business lives. They show how we are sabotaged by loss aversion (going to great lengths to avoid perceived losses), the diagnosis bias (ignoring evidence that contradicts our initial take on a person or situation), and commitment (even when a plan isn't working, we are reluctant to change course).
Weaving together colorful stories—about dot-com millionaires, game show audiences, NBA coaches, and the US Supreme Court—Sway tours the flip side of reason and points us toward a more rational life.
Like the bestsellers Blink and Freakonomics, this lively narrative is a fresh view of the world, explaining the previously inexplicable and revealing hidden influences on human decision-making.
A Harvard Business School student pays over $200 for a $20 bill. Washington, DC, commuters ignore a ...
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2 reviews
Nelly Cakes
- Flag inappropriate
May 23, 2018
My English teacher gave us this to read and it is one of the best books I have ever read. Explained alot about the things we do as indiviuals that sway us from rationality and reality.
About the author
Ori Brafman is a New York Times and Wall Street Journal bestselling author. Born in Israel, and raised in El Paso, Texas, he has been an entrepreneur most of his life in business, government, and the nonprofit sector. While in college, he co-founded Vegan Action, which helped bring vegan foods into college dining halls and now has a network of over thirty-six national and international chapters. He was also co-founder of Courtroom Connect, a courtroom technology company, and in 2001, he co-founded Global Peace Networks, a network of over 1000 CEOs working on peace and economic development projects. Brafman has a B.A. in peace and conflict studies from UC Berkeley and an M.B.A. from Stanford University. He is considered an organizational expert and specializes in new ways of looking at business. His first book, The Starfish and the Spider (2006), was translated into 5 languages. Brafman has appeared on ABC, National Public Radio, Wall Street Journal/MarketWatch video, and CSPAN, and has had speaking engagements at Microsoft, Amazon, Stanford Business School, Harvard Business School, and other organizations.
Rom Brafman is a psychologist with a private practice in Palo Alto, California. He is also the co-author of the books Sway and Click.
Ori Brafman is a New York Times and Wall Street Journal bestselling author. Born in Israel, and raised in El Paso, Texas, he has been an entrepreneur most of his life in business, government, and the nonprofit sector. While in college, he co-founded Vegan Action, which helped bring vegan foods in...
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