The Next Dimension: How to Use Augmented Reality For Business Growth In The Era of Spatial Computing
Tom Emrich
Mar 2025 · Gildan Media · Narrated by Stacy Carolan
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7 hr 16 min
Unabridged
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Your guide to transforming your business with spatial computing, featuring real use cases and proof points of augmented reality in marketing, advertising, and sales
Ready to revolutionize your business? The Next Dimension: How to Use Augmented Reality For Business Growth In The Era of Spatial Computing, by Tom Emrich, explores the power of augmented reality (AR) to propel your business strategy into the next wave of computing. Learn how AR is reshaping the digital landscape, crafting a new marketing mix, and evolving retail into a brand-new consumer experience. Gain valuable insights on realizing success with AR across the marketing funnel, activate and engage "Generation AR," and move beyond traditional ads with immersive campaigns that are cocreated with your consumer. With real-world examples from brands like LEGO, BMW, Walmart, Gucci, Diageo, and more, this guide equips you with everything you need to use AR technology for immediate and impactful results.
The Next Dimension is more than a book; it's your key to unlocking the digital frontier. Become a spatial computing champion and help take yourself and your business to the forefront of this technology.
Ready to revolutionize your business? The Next Dimension: How to Use Augmented Reality For Business Growth In The Era of Spatial Computing, by Tom Emrich, explores the power of augmented reality (AR) to propel your business strategy into the next wave of computing. Learn how AR is reshaping the digital landscape, crafting a new marketing mix, and evolving retail into a brand-new consumer experience. Gain valuable insights on realizing success with AR across the marketing funnel, activate and engage "Generation AR," and move beyond traditional ads with immersive campaigns that are cocreated with your consumer. With real-world examples from brands like LEGO, BMW, Walmart, Gucci, Diageo, and more, this guide equips you with everything you need to use AR technology for immediate and impactful results.
The Next Dimension is more than a book; it's your key to unlocking the digital frontier. Become a spatial computing champion and help take yourself and your business to the forefront of this technology.
Your guide to transforming your business with spatial computing, featuring real use cases and proof points of augmented reality in marketing, advertising, and sales
Ready to revolutionize your business? The Next Dimension: How to Use Augmented Reality For Business Growth In The Era of Spatial ...
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About the author
Tom Emrich has over fifteen years of experience in spatial computing as a journalist, investor, and product leader. Tom is recognized as a pioneer in augmented reality, virtual reality, and wearable technology. His opinions on this space have been featured in CNN, BBC, Forbes, and the New York Times.
Stacy Carolan has been a professional performer for over three decades-as an audiobook narrator, trumpet player, singer, humorist, and emcee. He holds a master's degree in trumpet performance from the Eastman School of Music, has worked with artists from Alan Menken to Foreigner, and has performed on NBC's Today Show.
Tom Emrich has over fifteen years of experience in spatial computing as a journalist, investor, and product leader. Tom is recognized as a pioneer in augmented reality, virtual reality, and wearable technology. His opinions on this space have been featured in CNN, BBC, Forbes, and the New York Ti...
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