The Startups Of Bharat

Surya Pasricha · Aditya Arora

Jan 2026 · Penguin Random House Audio · Narrated by Anuj Datta

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5 hr 34 min

Unabridged

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About this audiobook

India has produced thousands of startups and several unicorns, who have created millions of jobs. However, more jobs are needed to accommodate the country’s rising population. So what is the solution? We need more startups in the country. Startups of Bharat offers much-needed guidance on embracing entrepreneurship. Using case studies such as Physics Wallah, BharatPe and many others, it provides a ringside view of a founder’s journey―from ideation to problem-solving to scaling.The book includes the RISING framework, an original model created by the authors to help readers grasp and apply key learnings. Since each chapter in the book is distinct and self-contained, readers can choosewhere to start according to their needs or interests. Startups of Bharat offers advice that is relatable,accessible and, most importantly, practical. If you’re building or planning to build a startup or just curious about entrepreneurship, the book will surely ignite entrepreneurial ambitions and appeal to the founder in you.

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About the author

At twenty-seven, Aditya Arora has been recognized as a successful young entrepreneur and achiever by various national and international platforms. He has been invited to speak at 200-plus institutions globally and has won many prestigious awards for his work. Some of them include the Parliamentary Award, the Duke of Edinburgh International Award and the REX Karmaveer Chakra by the United Nations. Some of his successful campaigns include Education Yatra, Entrepreneurship Mindset Curriculum (Government of Delhi) and Atal Innovation Mission―NITI Aayog. He is also an active content creator, known as the ‘Faad guy’, with over 3.5 lakh followers across social media platforms. Currently, he is the CEO at Faad Capital (SEBI-registered CAT-1 fund of $40 million) and an angel investor in more than twenty startups. Till date, Faad has invested in over 115 startups and was recently featured in the Economic Times’ Fastest Growing Investment Firms in India, Inc42’s Top 10 Active Investors of 2024 and among the top fifteen startup investors in the country.Surya Pasricha is the founder of BaatCheet Media, where he blends storytelling and technology to build impactful brands. He has led campaigns for names like SBI Foundation and Youth for India and has also worked with top agencies such as Rediffusion and Magnon TBWA, handling brands such as Valvoline, Daikin and WaterAid. A passionate researcher, he won the Best Paper Award for his study on whistle-blowing intentions among Indian nurses. At twenty, he was one of the youngest Indians selected for the prestigious MIT Bootcamps. Surya also hosts the Discussions Delivered podcast, featuring thirty-plus global leaders―from the principal economist of the Government of New Zealand to TEDx speakers and Forbes 30 Under 30 honorees―reaching listeners in fifteen countries. With more than 7 million views on LinkedIn, his interests span advertising, observational storytelling, bingeing on world news and startup stories and public speaking. He has delivered keynotes at Delhi University, University of Mumbai and other forums. He is also the man behind the viral Zomato cover letter that caught nationwide attention, and his work has been featured in prominent digital forums covering marketing, media and advertising.

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