Simplify: How the Best Businesses in the World Succeed
About this audiobook
Working with venture capitalist Greg Lockwood and supported by specially commissioned research from OC&C Strategy Consultants, Koch has now found one elemental principle that unites extraordinarily valuable companies: simplifying. Some firms simplify on price - consider budget flights stripped of all extras that still take you from A to B - creating new, huge mass markets for their wares. Others, such as Apple, simplify their proposition, bringing a beautifully easy-to-se product or service to a large premium market.
How can your business become a simplifier? With case studies of some of the most famous firms of the last hundred years, from finance to fast food, this enlightening book shows how to analyse any company's potential to simplify, and enrich the world.
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About the author
Richard Koch is the author of The 80/20 Principle, which has sold well over a million copies and has been published in forty-six languages. He is also the author or co-author of twenty-four other books. He is one of the most successful entrepreneur-investors of his generation. Richard was previously with the Boston Consulting Group, a partner of Bain & Company, and co-founder of LEK Consulting. He lives in the sunshine, enjoys playing Perudo and loves Sooty the Labrador. Richard is a Visiting Fellow of Wadham College, Oxford, and has founded the Koch History Centre at Oxford, in association with the university History Faculty and Wadham College.
Greg Lockwood is a partner at venture capital firm Piton Capital. He has a Masters of Management degree from the Kellogg Graduate School of Management, and is the co-author of SUPERCONNECT with Richard Koch.
