BADASS Your Small Business: A 90-Day Playbook to Build, Scale & Live on Your Terms

Norbert Ulmer

Jan 2026 · Norbert Ulmer · Narrated by Millian Quinteros

Audiobook

2 hr 31 min

Unabridged

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About this audiobook

BADASS Your Small Business: A 90-Day Playbook to Build, Scale & Live on Your Terms is a practical guide for founders who want sustainable growth without burnout. Written by entrepreneur and Gro3X founder Norbert Ulmer, the book blends behavioral economics, real-world experience, and values-driven strategy to help business owners regain clarity, control, and build companies with both structure and soul.

Most entrepreneurs don’t fail because of bad ideas. They struggle with misalignment, constant decision pressure, and doing too much themselves. This book cuts through the noise with a clear, repeatable framework built around three stages: BUILD with Purpose, SCALE with Systems, and LIVE on Your Terms.

You’ll learn how to focus on what truly moves the business forward, attract and keep ideal clients, deliver memorable experiences without added complexity, and design systems that support your time, energy, freedom, and soul. At its core is a simple belief: freedom, not revenue, is the ultimate ROI.

The book includes practical tools such as the Purpose Map, the BADASS Blueprint, the Freedom OS, and the Four Sovereignties of Time, People, Place, and Money, and concludes with a focused 90-day implementation plan that turns insight into momentum.

The foreword is written by Christopher Phelps, CEO of the Cialdini Institute and a leading voice in ethical influence and behavioral science. The book is endorsed by Rory Sutherland, President Emeritus of Ogilvy Consulting; Jost Fischer, former Chairman and CEO of Sirona Dental Systems; Wilhelm Vossenkuhl, Professor of Philosophy at LMU Munich; and Melina Palmer, CEO of The Brainy Business and a leading expert in applied behavioral economics.

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About the author

Norbert Ulmer is the founder and CEO of Gro3X, a fast-growing dental supply e-commerce and small business growth consulting firm serving founder-led businesses across the United States. Born and raised in Southern Germany, he began his entrepreneurial journey in the attic of his home and scaled his company into a multimillion-dollar enterprise through disciplined execution, customer focus, and systems-driven growth. Ulmer's career spans more than four decades across manufacturing, marketing, digital transformation, and entrepreneurship. His foundation in advertising began early through graphic design, including an internship at age fifteen with Manfred Hepperle, a pioneer of corporate identity in Germany. That formative experience shaped a lasting belief that effective marketing is built on clarity, restraint, and emotional pull-designed to attract rather than shout. He later combined this creative grounding with academic rigor, studying international marketing and earning advanced degrees in general management as well as philosophy, politics, and economics. His work is further informed by formal training in behavioral economics and applied decision science, reflecting a consistent focus on how people think, decide, and act in real-world business environments. A two-time founder, Ulmer brings international leadership experience, fluency in four languages, and a systems-oriented mindset to his work. Under his leadership, Gro3X has been recognized by Inc. as one of the fastest-growing companies in the Mid-Atlantic region. Ulmer lives in Charlotte, North Carolina, with his wife. His global background and personal life continue to reinforce his belief that business growth should create clarity, resilience, and freedom-not just financial results. In BADASS Your Small Business, Ulmer distills decades of real-world experience into a clear, values-driven framework designed to help founders build durable businesses with purpose, structure, and soul-so growth supports a well-lived life rather than consuming it.

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