Digital Narcisissm

What happens when our sense of identity becomes increasingly shaped by likes, followers, views, and public approval?

Social media has transformed everyday life into an environment of constant self-presentation. Photographs are curated, experiences are documented, and personal worth can become entangled with the reactions of an invisible audience.

Digital Narcissism explores how digital platforms encourage individuals to construct, measure, and continually refine their public identities.

Examining social comparison, validation, influencer culture, online performance, and the psychological effects of algorithmic rewards, the book investigates how ordinary human desires for recognition and belonging are reshaped by technology.

Rather than treating narcissism simply as an individual personality flaw, it considers how digital environments can encourage self-focused behaviour on an unprecedented scale.

A revealing exploration of social media psychology, identity, self-esteem, and the changing relationship between our private selves and public personas.