Busting Silos: How Snowflake Unites Sales and Marketing to Win Its Best Customers
Hillary Carpio · Travis Henry
Jul 2023 · Gildan Media · Narrated by Teri Schnaubelt
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7 hr 2 min
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Unify your teams and go to market like the best in the business
Hillary Carpio and Travis Henry of Snowflake helped scale the go-to market program behind one of the fastest growing software companies in history. Not satisfied with the traditional model of separate sales and marketing functions, they married both into integrated, account-based, cross-functional teams that targeted and closed business at historic rates—what they call "one-team GTM."
In Busting Silos: How Snowflake Unites Sales and Marketing to Win Its Best Customers, Carpio and Henry map out how you can do the same at scale. Learn to: turn your funnel upside down and stop wasting resources; design a one-team ABM program, align people with strategy, and win buy-in; deliver the right message at the right time to the right account; and scale your pilot to sell (and upsell) to enterprise heights.
Whether you are building a new ABM function or scaling an existing one, your ABM and sales development reps are likely siloed. To go to market at size, speed, and scale like Snowflake, that needs to change. Busting Silos is your roadmap to making it happen.
Hillary Carpio and Travis Henry of Snowflake helped scale the go-to market program behind one of the fastest growing software companies in history. Not satisfied with the traditional model of separate sales and marketing functions, they married both into integrated, account-based, cross-functional teams that targeted and closed business at historic rates—what they call "one-team GTM."
In Busting Silos: How Snowflake Unites Sales and Marketing to Win Its Best Customers, Carpio and Henry map out how you can do the same at scale. Learn to: turn your funnel upside down and stop wasting resources; design a one-team ABM program, align people with strategy, and win buy-in; deliver the right message at the right time to the right account; and scale your pilot to sell (and upsell) to enterprise heights.
Whether you are building a new ABM function or scaling an existing one, your ABM and sales development reps are likely siloed. To go to market at size, speed, and scale like Snowflake, that needs to change. Busting Silos is your roadmap to making it happen.
Unify your teams and go to market like the best in the business
Hillary Carpio and Travis Henry of Snowflake helped scale the go-to market program behind one of the fastest growing software companies in history. Not satisfied with the traditional model of separate sales and marketing functions...
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About the author
Hillary Carpio is an award-winning B2B marketer, best known for her leadership and innovation in Account Based Marketing. In addition to her leadership role at Snowflake, her experience spans Fortune 1000 organizations, NetApp and Fortinet, as well as go-to-market advisory via VCs and startup advisory boards.
Travis Henry is an expert in B2B revenue operations with over a decade of experience implementing top-of-funnel, pipeline generating strategies. He currently leads global operations for Snowflake's Sales Development function.
Teri Schnaubelt is a Chicago-based stage, on-camera, and voice actor as well as oil painter and photographer. She has voiced over 100 books for New York Times and USA Today bestselling authors, in addition to helping independent authors get their stories heard.
Hillary Carpio is an award-winning B2B marketer, best known for her leadership and innovation in Account Based Marketing. In addition to her leadership role at Snowflake, her experience spans Fortune 1000 organizations, NetApp and Fortinet, as well as go-to-market advisory via VCs and startup adv...
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