The Invisible Promise: A Field Guide to Marketing in an Upside-Down World
Harry Beckwith
Oct 2022 · Gildan Media · Narrated by Malcolm Hillgartner
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Audiobook
7 hr 18 min
Unabridged
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About this audiobook
Only 26 percent of Americans believe that advertisers "practice integrity."
It's hard to blame them for thinking this way. Thanks largely to the reduced cost of promoting a business online, our lives are flooded with totally unregulated online advertisements and professional-looking but misleading websites.
Meanwhile, business owners and marketers must sift through the glut of promises that these digital tools will transform their business. As a result, it is easy to be duped, to fail, and then wonder if digital marketing—and indeed any marketing—might work at all.
In The Invisible Promise, Harry Beckwith, New York Times bestselling author of the iconic marketing classic, Selling the Invisible, applies his forty-plus years of advising businesses on every continent and his research in the last ten years to impart the proven guidance that businesses of all sizes desperately need. In this new age in marketing, he details how to build digital and nondigital messages that enhance your reputation for integrity; that stand out from the clutter; and that can produce exponential growth while saving you both time and money.
It's hard to blame them for thinking this way. Thanks largely to the reduced cost of promoting a business online, our lives are flooded with totally unregulated online advertisements and professional-looking but misleading websites.
Meanwhile, business owners and marketers must sift through the glut of promises that these digital tools will transform their business. As a result, it is easy to be duped, to fail, and then wonder if digital marketing—and indeed any marketing—might work at all.
In The Invisible Promise, Harry Beckwith, New York Times bestselling author of the iconic marketing classic, Selling the Invisible, applies his forty-plus years of advising businesses on every continent and his research in the last ten years to impart the proven guidance that businesses of all sizes desperately need. In this new age in marketing, he details how to build digital and nondigital messages that enhance your reputation for integrity; that stand out from the clutter; and that can produce exponential growth while saving you both time and money.
Only 26 percent of Americans believe that advertisers "practice integrity."
It's hard to blame them for thinking this way. Thanks largely to the reduced cost of promoting a business online, our lives are flooded with totally unregulated online advertisements and professional-looking but mislea...
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About the author
Harry Beckwith headed Beckwith Partners, a Minneapolis-based consulting firm. His clients included Progressive, Hewlett-Packard Europe, China Fashion Council, and over three dozen law and accounting firms. His New York Times and Business Week bestselling books on marketing have sold over a million copies.
Malcolm Hillgartner is an accomplished actor, writer, and musician. An AudioFile Best Voice of 2013 and the recipient of several Earphones Awards, he has narrated over 175 audiobooks.
Harry Beckwith headed Beckwith Partners, a Minneapolis-based consulting firm. His clients included Progressive, Hewlett-Packard Europe, China Fashion Council, and over three dozen law and accounting firms. His New York Times and Business Week bestselling books on marketing have sold over a millio...
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