The Art of Social Media: Power Tips for Power Users
About this audiobook
But there's no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he's ever met, to offer The Art of Social Media—the one essential guide you need to get the most bang for your time, effort, and money.
With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging.
Discover more
Ratings and reviews
- Flag inappropriate
About the author
Guy Kawasaki is the chief evangelist of Canva, a graphics-design online service, and an executive fellow at the Haas School of Business at the University of California, Berkeley. He is also the author of APE, What the Plus!, Enchantment, and other books. Guy has a BA from Stanford University and an MBA from UCLA.
Peg Fitzpatrick is a social media strategist who works with global brands and leaders in the social media sphere. She's spearheaded successful social-media campaigns for Motorola, Audi, Canva, Google, and Virgin as well as having been a brand ambassador for Kimpton Hotels, McDonald's and currently Adobe.
Amanda Ronconi is an actress and narrator who divides her time between New York City and upstate New York. She holds a BFA from New York University, where she studied at the Stella Adler Conservatory. Amanda has performed in theaters around New York City and regionally, as well as on film and television.
