Inside Marketing: Practices, Ideologies, Devices
Detlev Zwick · Julien Cayla
Apr 2019 · Gildan Media · Narrated by Jonathan Yen
headphones
Audiobook
16 hr 2 min
Unabridged
family_home
Eligible
info
Want a free 1 hr 36 min sample? Listen anytime, even offline.
Add
About this audiobook
The intensification of marketing activities in recent years has led the public to become much more aware of its role as consumers. Yet, the increased visibility of marketing materials and associated messages in everyday life is in contrast with the often little understood inner workings of the marketing profession itself, despite the widespread recognition of marketers as key agents in shaping the face of global capitalism.
Inside Marketing offers a theoretically informed critical perspective on contemporary marketing practice and its growing cultural, economic, and political influence worldwide. This book brings together leading scholars and practitioners from the fields of business, history, economic sociology, and cultural anthropology, to analyse the inner workings and outer effects of marketing as a material social practice, an ideology, and a technique. Their work raises some important and timely questions. How has marketing transformed the pharmaceutical industry and what are the consequences for our lives? How does marketing influence the way we think of progress and modernity? How has marketing changed the way we think of childhood? And how does marketing appropriate the creativity of consumers for profit?
Inside Marketing offers a theoretically informed critical perspective on contemporary marketing practice and its growing cultural, economic, and political influence worldwide. This book brings together leading scholars and practitioners from the fields of business, history, economic sociology, and cultural anthropology, to analyse the inner workings and outer effects of marketing as a material social practice, an ideology, and a technique. Their work raises some important and timely questions. How has marketing transformed the pharmaceutical industry and what are the consequences for our lives? How does marketing influence the way we think of progress and modernity? How has marketing changed the way we think of childhood? And how does marketing appropriate the creativity of consumers for profit?
The intensification of marketing activities in recent years has led the public to become much more aware of its role as consumers. Yet, the increased visibility of marketing materials and associated messages in everyday life is in contrast with the often little understood inner workings of the ma...
Discover more
About the author
Detlev Zwick is Associate Professor of Marketing at the Schulich School of Business, York University in Toronto, Canada.
Julien Cayla is Senior Lecturer in Marketing at the Australian School of Business and Visiting Associate Professor at Euromed Management.
Jonathan Yen was inspired by the Golden Age of Radio, and he's carried that inspiration through to commercial work, voice acting, and stage productions. From vintage Howard Fast science fiction to naturalist Paul Rosolie's true adventures in the Amazon, Jonathan loves to tell a good story.
Detlev Zwick is Associate Professor of Marketing at the Schulich School of Business, York University in Toronto, Canada. Julien Cayla is Senior Lecturer in Marketing at the Australian School of Business and Visiting Associate Professor at Euromed Management. Jonathan Yen was inspired by the Golde...
Rate this audiobook
Tell us what you think.
Listening information
Smartphones and tablets
Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.
Laptops and computers
You can read books purchased on Google Play using your computer's web browser.
