X: The Experience When Business Meets Design
Brian Solis
Jun 2017 · Ascent Audio · Narrated by Steven Menasche
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6 hr 25 min
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About this audiobook
Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you're not around?
Without defining experiences, brands will become victim to whatever people feel and share. In an always-on world where everyone is connected to information and also one another, customer experience is your brand.
Great products are no longer good enough to win in business. Creative marketing and delightful customer service too are not enough to succeed. Success and the future of business is experiential and this is the time to learn how to create and cultivate meaningful experiences.
Welcome to a new era of business in which your brand is defined by those who experience it.
The future of business lies in experience architecture and you are the architect.
Without defining experiences, brands will become victim to whatever people feel and share. In an always-on world where everyone is connected to information and also one another, customer experience is your brand.
Great products are no longer good enough to win in business. Creative marketing and delightful customer service too are not enough to succeed. Success and the future of business is experiential and this is the time to learn how to create and cultivate meaningful experiences.
Welcome to a new era of business in which your brand is defined by those who experience it.
The future of business lies in experience architecture and you are the architect.
Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you're not around?
Without defining experiences, brands will become victim to whatever people feel and share. In an always-on world where everyone is connected to informat...
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About the author
Brian Solis has been heralded by Forbes as "One of the more creative and brilliant business minds of our time." ZDNet called him "One of the 21st century business world's leading thinkers." Brian helps audiences understand digital trends and how they impact our work, markets, and business over time.
Brian Solis has been heralded by Forbes as "One of the more creative and brilliant business minds of our time." ZDNet called him "One of the 21st century business world's leading thinkers." Brian helps audiences understand digital trends and how they impact our work, markets, and business over ti...
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