The Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers
Barry Kelly · Daniel Quick
May 2022 · Gildan Media · Narrated by Matt Weisgerber
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Audiobook
6 hr 24 min
Unabridged
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Eligible
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About this audiobook
Deliver maximum value to customers and clients with this blueprint to customer success
In The Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers, customer learning experts Barry Kelly and Daniel Quick explain how teaching customers to best engage with your products and services is the key to converting them from prospects to loyal advocates of your brand.
In this book, you'll examine how to define success for your customer, create a customer education development plan, and pursue customer success and revenue metrics. You'll also:
● Learn why you should prioritize customer learning and invest in customer training and education
● Discover how to create a detailed customer success and retention plan that emphasizes delivered value
● Determine how to implement a learning strategy that maximizes and scales lifetime customer value
Perfect for founders, executives, managers, and practitioners at companies of all kinds, The Customer Education Playbook is especially practical for SaaS company executives seeking to extract and provide maximum value from their customers over the long haul.
In The Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers, customer learning experts Barry Kelly and Daniel Quick explain how teaching customers to best engage with your products and services is the key to converting them from prospects to loyal advocates of your brand.
In this book, you'll examine how to define success for your customer, create a customer education development plan, and pursue customer success and revenue metrics. You'll also:
● Learn why you should prioritize customer learning and invest in customer training and education
● Discover how to create a detailed customer success and retention plan that emphasizes delivered value
● Determine how to implement a learning strategy that maximizes and scales lifetime customer value
Perfect for founders, executives, managers, and practitioners at companies of all kinds, The Customer Education Playbook is especially practical for SaaS company executives seeking to extract and provide maximum value from their customers over the long haul.
Deliver maximum value to customers and clients with this blueprint to customer success
In The Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers, customer learning experts Barry Kelly and Daniel Quick explain how teaching customers to best engage with your...
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About the author
Barry Kelly is cofounder and CEO of Thought Industries, a world leading B2B customer training platform and developer of the world's first cloud learning business platform. His company has worked with hundreds of clients to improve their customer training and increase customer engagement and retention.
Daniel Quick is vice president of Learning Strategies at Thought Industries. He previously led customer education at Optimizely and Asana.
Matt Weisgerber has narrated audiobooks in various genres. His vocal style is bright, warm, and conversational, and falls naturally within the YA and children's genres. When he's not narrating, Matt can be found volunteering on a crisis line, and spending way too much on retro video game collectibles.
Barry Kelly is cofounder and CEO of Thought Industries, a world leading B2B customer training platform and developer of the world's first cloud learning business platform. His company has worked with hundreds of clients to improve their customer training and increase customer engagement and reten...
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