Data, A Love Story: How I Gamed Online Dating to Meet My Match
Amy Webb
Jan 2013 · Penguin Random House Audio · Narrated by Amy Webb and Brian Woolf
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A lively, thought-provoking memoir about how one woman "gamed" online dating sites like JDate, OKCupid and eHarmony – and met her eventual husband.
After yet another online dating disaster, Amy Webb was about to cancel her JDate membership when an epiphany struck: It wasn’t that her standards were too high, as women are often told, but that she wasn’t evaluating the right data in suitors’ profiles. That night Webb, an award-winning journalist and digital-strategy expert, made a detailed, exhaustive list of what she did and didn’t want in a mate. The result: seventy-two requirements ranging from the expected (smart, funny) to the super-specific (likes selected musicals: Chess, Les Misérables. Not Cats. Must not like Cats!).
Next she turned to her own profile. In order to craft the most compelling online presentation, she needed to assess the competition—so she signed on to JDate again, this time as a man. Using the same gift for data strategy that made her company the top in its field, she found the key words that were digital man magnets, analyzed photos, and studied the timing of women’s messages, then adjusted her (female) profile to make the most of that intel.
Then began the deluge—dozens of men wanted to meet her, men who actually met her requirements. Among them: her future husband, now the father of her child.
Forty million people date online each year. Most don’t find true love. Thanks to Data, a Love Story, their odds just got a whole lot better.
After yet another online dating disaster, Amy Webb was about to cancel her JDate membership when an epiphany struck: It wasn’t that her standards were too high, as women are often told, but that she wasn’t evaluating the right data in suitors’ profiles. That night Webb, an award-winning journalist and digital-strategy expert, made a detailed, exhaustive list of what she did and didn’t want in a mate. The result: seventy-two requirements ranging from the expected (smart, funny) to the super-specific (likes selected musicals: Chess, Les Misérables. Not Cats. Must not like Cats!).
Next she turned to her own profile. In order to craft the most compelling online presentation, she needed to assess the competition—so she signed on to JDate again, this time as a man. Using the same gift for data strategy that made her company the top in its field, she found the key words that were digital man magnets, analyzed photos, and studied the timing of women’s messages, then adjusted her (female) profile to make the most of that intel.
Then began the deluge—dozens of men wanted to meet her, men who actually met her requirements. Among them: her future husband, now the father of her child.
Forty million people date online each year. Most don’t find true love. Thanks to Data, a Love Story, their odds just got a whole lot better.
A lively, thought-provoking memoir about how one woman "gamed" online dating sites like JDate, OKCupid and eHarmony – and met her eventual husband.
After yet another online dating disaster, Amy Webb was about to cancel her JDate membership when an epiphany struck: It wasn’t that her standards w...
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2 reviews
Steph Jiorle
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February 23, 2018
Okay thanks
Almar Ponce
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May 4, 2018
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About the author
Amy Webb is a professional disruptor (that's a good thing!). She leads a brilliant team that advises a worldwide client base of Fortune 100 and Global 1000 companies, government agencies, media organizations and foundations.
Amy is CEO of Webbmedia Group, a digital strategy agency that studies disruptive technologies and consumer behavior. She and her team help Webbmedia Group's clients prepare for the future using research, ideation and a vast knowledge of emerging tech.
Amy holds many professional affiliations and collaborates with a number of institutions. She is a newly-appointed Research Affiliate at the MIT Media Lab and has been a Lecturer at the Columbia University Sulzberger Program at the Graduate School of Journalism since it began in 2007. She serves on the Board of Directors for the Online News Association and on a number of advisory boards, including the SXSW Accelerator, Knight-Batten Awards, Temple University's Journalism Program, International Center for Journalists and International Press Institute. She is a Delegate on the U.S.-Russia Bilateral Presidential Commission and has served as one of the Knight News Challenge judges. Amy is also a member of the Academy of Television Arts & Sciences (Interactive Media Peer Group) and helps judge the Emmy awards. She founded the for-profit digital media training website Knowledgewebb.net, and co-founded Spark Camp, an invite-only working group that brings together the brightest minds in media and technology once each quarter. In addition, Amy is an active startup investor and advisor.
Amy's work has been recognized with awards and nominations from the Columbia Journalism Review, Webby, Editor & Publisher, Investigative Reporters & Editors, Society of Professional Journalists, W3 and IAVA, among others. She originally attended the Jacobs School of Music to study classical clarinet. She later graduated with a B.A. in political science. She also has an M.S. from the Columbia University Graduate School of Journalism. Additionally, Amy earned Nikyu Certification in the Japanese government-administered Language Proficiency Test and speaks fluently. In the past, Amy has served on the adjunct faculty at University of Maryland, Temple University, Tokyo University and University of the Arts.
Amy began her career as a reporter/ writer with Newsweek (Tokyo) and the Wall Street Journal (Hong Kong) where she covered emerging technology, media and cultural trends. She has contributed to the New York Times, NPR, Economist and many publications and broadcast shows. She appears regularly as a commentator, and is a keynote/featured speaker at conferences and industry gatherings around the world. She tweets at @webbmedia and @datalovestory.
Amy is CEO of Webbmedia Group, a digital strategy agency that studies disruptive technologies and consumer behavior. She and her team help Webbmedia Group's clients prepare for the future using research, ideation and a vast knowledge of emerging tech.
Amy holds many professional affiliations and collaborates with a number of institutions. She is a newly-appointed Research Affiliate at the MIT Media Lab and has been a Lecturer at the Columbia University Sulzberger Program at the Graduate School of Journalism since it began in 2007. She serves on the Board of Directors for the Online News Association and on a number of advisory boards, including the SXSW Accelerator, Knight-Batten Awards, Temple University's Journalism Program, International Center for Journalists and International Press Institute. She is a Delegate on the U.S.-Russia Bilateral Presidential Commission and has served as one of the Knight News Challenge judges. Amy is also a member of the Academy of Television Arts & Sciences (Interactive Media Peer Group) and helps judge the Emmy awards. She founded the for-profit digital media training website Knowledgewebb.net, and co-founded Spark Camp, an invite-only working group that brings together the brightest minds in media and technology once each quarter. In addition, Amy is an active startup investor and advisor.
Amy's work has been recognized with awards and nominations from the Columbia Journalism Review, Webby, Editor & Publisher, Investigative Reporters & Editors, Society of Professional Journalists, W3 and IAVA, among others. She originally attended the Jacobs School of Music to study classical clarinet. She later graduated with a B.A. in political science. She also has an M.S. from the Columbia University Graduate School of Journalism. Additionally, Amy earned Nikyu Certification in the Japanese government-administered Language Proficiency Test and speaks fluently. In the past, Amy has served on the adjunct faculty at University of Maryland, Temple University, Tokyo University and University of the Arts.
Amy began her career as a reporter/ writer with Newsweek (Tokyo) and the Wall Street Journal (Hong Kong) where she covered emerging technology, media and cultural trends. She has contributed to the New York Times, NPR, Economist and many publications and broadcast shows. She appears regularly as a commentator, and is a keynote/featured speaker at conferences and industry gatherings around the world. She tweets at @webbmedia and @datalovestory.
Amy Webb is a professional disruptor (that's a good thing!). She leads a brilliant team that advises a worldwide client base of Fortune 100 and Global 1000 companies, government agencies, media organizations and foundations.
Amy is CEO of Webbmedia Group, a digital strategy agency that studies ...
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