Demand: Creating What People Love Before They Know They Want It
Adrian J. Slywotzky · Karl Weber
Nov 2011 · Highbridge Audio · Narrated by Dave Courvoisier
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11 hr 47 min
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In Demand, Adrian Slywotzky provides a radically new way to think about demand, with a big idea and a host of practical applications—not just for people in business but also for social activists, government leaders, non-profit managers, and other would-be innovators. To succeed in their various missions, all these groups need to master such ground-breaking concepts as the hassle map (and the secrets of fixing it); the curse of the incomplete product (and how to avoid it); why “very good” does not equal “magnetic”; how what you don’t see can make or break a product; the art of transforming fence sitters into customers; why there’s no such thing as an average customer; and why real demand comes from a 45-degree angle of improvement (rather than the five degrees most organizations manage).
In Demand, Adrian Slywotzky provides a radically new way to think about demand, with a big idea and a host of practical applications—not just for people in business but also for social activists, government leaders, non-profit managers, and other would-be innovators. To succeed in their various m...
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About the author
Adrian J. Slywotzky is vice president of Mercer Management Consulting, a New York-based strategy consulting firm. A resident of Cambridge, Massachusetts, he was recently selected by "Industry Week" as one of the six most influential people in management, along with Bill Gates, Jack Welch, Peter Drucker, Andy Grove, & Michael Porter.
Adrian J. Slywotzky is vice president of Mercer Management Consulting, a New York-based strategy consulting firm. A resident of Cambridge, Massachusetts, he was recently selected by "Industry Week" as one of the six most influential people in management, along with Bill Gates, Jack Welch, Peter D...
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